If you want a space that impresses, delights, inspires, or even shocks (in the best way!), you need to create wow factor. In interior design, the surest way to achieve that reaction is to introduce the unexpected. Whether subtle or bold, small or dramatic, thoughtful surprises make a room memorable. Here are six ways to do just that:

Play with Colour

Colour has endless potential to transform a space, and paint is often the simplest and most affordable tool. Instead of limiting colour to the walls, consider unconventional places to apply it: floors, ceilings, skirting boards, window frames, even furniture. These elements are usually neutral – so imagine them instead in a high-gloss navy, neon yellow, or deep turquoise. Colour in unexpected places instantly elevates a room from predictable to unforgettable.

Go Big

Oversized decor pieces instantly command attention. Whether you choose a massive artwork, dramatic chandelier, wall-sized mirror, or extra-large cushions, playing with scale creates tension, energy and intrigue. The eye can’t help but engage with something that feels larger than life.

Decorate with One-Off Items

Wow factor isn’t about mass-produced perfection – it’s about memorable individuality. That means collecting pieces that tell a story. Visit flea markets, vintage shops, antiques fairs, and charity shops to uncover special finds that you won’t see in your neighbour’s home. It can take time, but when you discover the piece, it becomes the highlight of the room.

Print and Pattern

Pattern adds instant visual interest, whether used boldly or in subtle layers. For maximum impact, try large-scale prints in strong colours, or experiment with clashing patterns to create depth and contrast. Pattern in unusual places – inside bookshelves, on ceilings, across cabinetry—can also deliver a surprising and stylish hit of drama.

Introduce an Unexpected Material

Unexpected textures and surfaces can create powerful sensory experiences. Think beyond the conventional: plaster, concrete, velvet, rattan, lacquer, smoked glass, reclaimed wood, or polished metal. A velvet-wrapped door, a mirrored breakfast bar, or a concrete dining table adds intrigue and personality in an instant.

Design a Statement Moment

Give the room a focal point that grabs attention the second someone walks in. A sculptural staircase, a dramatic wallpapered alcove, a bold fireplace makeover, or a standout vignette styled to perfection can serve as your statement moment. This intentional centrepiece anchors the design and ensures the room leaves a lasting impression.

With the right mix of creativity, scale, texture, and individuality, any room can become a showstopper. Wow factor isn’t about perfection – it’s about surprise, personality, and confidence in your design choices.

All images Clair Strong Interior Design