My top picks for Viva Magenta

Pantone have announced that their pick for COTY 2023 is Viva Magenta! This is a shade deeply rooted in nature, descending from the red family and expressing a new signal of strength. This vivid colour is described as being both powerful and empowering as a new animated hue that revels in pure unapologetic joy, encouraging experimentation and self-expression without restraint. I absolutely adore Viva Magenta, and to help you get inspired I’ve gathered a selection of ten pieces to help you embrace this electrifying statement colour in the New Year.

A statement sofa


A gorgeous Jack sofa or armchair in Jack Wills Red Velvet makes a stunning statement.

A beautiful table lamp

Image: Fermoie

Fermoie’s Bedwyn Empire Gathered Lampshade in Fuchsia Wicker is balloon lined in cream cotton to match the frame colour.  

A useful locker

Image. Mustard Made

The Mustard Mad lowdown locker in Poppy makes a great tv unit, console or office storage. The cable holes in the back are perfect for all those messy tv chords and chargers so you can keep them neatly tucked away and the doors are lockable so all your precious things will be safely stored inside.

A beautiful cushion

Image: Sweetpea and Willow

The bright, beautiful and bold Ona Cushion by Eva Sonaike is a breath-taking exotic piece that will add a touch of African luxury your home.

A gorgeous chair

Image: The Lounge Co

With a nod to the Sixties style that inspired it, Jacob is a truly iconic chair; a real statement piece that will never go out of fashion. This gorgeous ‘Summer Punch” pink fabric, really does pack a punch in interior styling.

A cool pendant light

Image: In-es.artdesign

Italian artist Oçilunam brings the celestial galaxy into our homes with the Luna (moon) lighting collection, constructed of Nebulite, a specially developed material that mimics the uneven, softly luminescent qualities of the moon’s surface.

Wonderful bedding

Image: Piglet in Bed

Made for those who want to experience the delights of being totally wrapped in linen, the Piglet in Bed Merlot bedtime bundle, in a warming red hue, is made from super soft 100% stonewashed European flax. 

Stunning wallpaper

Image: Divine Savages

Discover Pink Panthera, with a mix of pink detailing perfectly paired with a duck-egg blue background. Original illustrations are from the archives of London’s Natural History Museum and showcase fierce cats and fabulous peacocks for a wallpaper that brings the wonder of nature to your home.

Perfect paint

Image: Benjamin Moore

Benjamin Moore Cherry Wine (2080 30) is a pinkish red, cherry wine which relies on a generous amount of black to achieve the lush, full-bodied richness of its namesake.

A cosy blanket

Image: Annabel James

A gorgeous Shetland quality Pure New Wool herringbone throw with deep fringe in delicious shades pinks; from pale dusky pink shade through to lilacs and some deeper raspberry shades. Perfect for throwing over the back of the sofa, on the bed, for travel or picnics. 

Are you going to embrace Viva Magenta this year?