Wandering down the tree-lined stretch of Pimlico Road in Belgravia on a recent visit is like entering a world totally devoted to interiors. My idea of heaven! This little design enclave – Pimlico Road and the adjoining Ebury Street/Holbein – is often described as London’s premier interior-design destination, where you can find craftspeople, showrooms and antiques dealers side by side.  

Just off Pimlico Road, Newson’s Yard is the area’s newest design landmark – a beautifully reimagined former timber yard with brick arches and exposed beams, that now houses a curated mix of interior showrooms, galleries and cafés. 

As an interior designer this area of London is a joy to visit. You can sample fabrics, browse one-off furniture pieces and savour colour palettes in paint showrooms. It’s a place to be inspired and to spot emerging craftsmanship. 

On my recent visit I set out specifically to explore a selection of shops I’d long wanted to see in person. Here are some of my highlights:

Rose Uniacke

Located at 76-84 Pimlico Road, I visited Rose Uniacke’s showroom and fabric shop to see her latest collection. You’ll find exquisite antique furniture and lighting seamlessly interspersed with modern furniture, fabric and accessories. Everything is curated with the sophistication you’d expect from a designer who began as a restorer and gilder.  I loved the custom-dyed fabrics from small mills in Rose’s distinctive colour palette.

Nina Campbell

At 43 Pimlico Road, Nina Campbell’s showroom captures her signature mix of elegance and colour.  Here you’ll find textiles, wallpapers, furniture and accessories all under one roof – for a coordinated look from floor to ceiling. It’s the kind of space that feels both luxurious and accessible – perfect if you want high design with a personality.

Carl Hansen & Søn

A wonderful showroom full of timeless Danish design classics. It is so useful to see and touch pieces like the iconic Wishbone chair in situ. For a designer who values specifying pieces with material honesty and longevity, this was a vital stop on my walk down Pimlico Road.

Pinch Design

Pinch’s contemporary showroom is a great way to see how the clear design voice of the brand comes through in the furniture, lighting and accessory collections. Edgy, but beautifully crafted. 

Sibyl Colefax & John Fowler

At 89-91 Pimlico Road, Sibyl Colefax & John Fowler’s showroom is steeped in tradition: fabrics, wallpapers, antiques and furniture all curated with that understated luxury that shouts timeless heritage.

Fermoie

I popped into Fermoie Fabric at 53-55 Pimlico Road while they were repainting the outside of their store. It was inspiring to browse through texture options and feel the weight and drape of fabrics. Tactile sourcing is still an unbeatable part of the interior design process.

HOWE London

Located at 93 Pimlico Road, Howe London is an eclectic mix of antiques, bespoke new furniture and lighting.  The showroom has a relaxed but very rich feel – it reminded me of the layered interiors I love specifying where contemporary meets found.

Edward Bulmer Natural Paint

At 69 Pimlico Road in the heart of London’s design quarter, Edward Bulmer’s showroom invites you into a rich palette of over 100 beautiful paint colours, all created from natural earth and mineral pigments. Here you’re not just choosing a colour, you’re selecting a brand with a clear message about sustainability.

Plain English Design

Finally, for bespoke joinery and timeless furniture, Plain English’s showroom is a gem. I just love the simplicity and clarity of their design language.

Walking around this design district – in one afternoon – I was struck by how this isn’t just shopping: it’s immersion. Each showroom invites touch, gives space for exploration, and prompts ideas. I loved it!