{"id":5492,"date":"2023-01-22T18:05:00","date_gmt":"2023-01-22T18:05:00","guid":{"rendered":"https:\/\/www.clairstrong.co.uk\/blog\/?p=5492"},"modified":"2023-01-08T13:11:32","modified_gmt":"2023-01-08T13:11:32","slug":"pantones-colour-of-the-year-viva-magenta","status":"publish","type":"post","link":"https:\/\/www.clairstrong.co.uk\/blog\/colours\/pantones-colour-of-the-year-viva-magenta","title":{"rendered":"Pantone\u2019s Colour of the Year – Viva Magenta\u00a0"},"content":{"rendered":"\n

Pantone have announced their latest Colour of the Year for 2023 and it\u2019s a bright crimson red tone called Viva Magenta. Pantone say that it is an unconventional shade for an unconventional time and I love it! <\/p>\n\n\n\n

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Pantone say, \u201cViva Magenta 18-750, vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.<\/p>\n\n\n\n

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This year\u2019s Colour of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.<\/p>\n\n\n\n

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As a nuanced crimson red tone that presents a balance between warm and cool, Pantone18-1750 Viva Magenta is also a hybrid colour, one that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a \u201cfist in a velvet glove\u201d approach. Exuding dynamism, Pantone 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.\u201d<\/p>\n\n\n\n

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Pantone say that \u201cDaring designers can harness the full power of the Colour of the Year as a velvet couch or lacquered wall. Those who desire a more neutral home can use it as a pop of colour. As a sculptural Murano glass lighting fixture or striking ikebana floral arrangement punctuating an all-neutral dining room, or a glowing abstract canvas in a white entry-way, Viva Magenta packs a lot of drama in a small dose.<\/p>\n\n\n\n

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What do you think? Will Viva Magenta be a colour you\u2019ll be introducing into your home? <\/p>\n\n\n\n

Next week on the blog, I\u2019ll pick ten pieces in this brave new hue that will work beautifully in any home.<\/p>\n\n\n\n

All images: Pantone<\/p>\n","protected":false},"excerpt":{"rendered":"

Pantone have announced their latest Colour of the Year for 2023 and it\u2019s a bright crimson red tone called Viva Magenta. Pantone say that it is an unconventional shade for an unconventional time and I love it! <\/p>\n","protected":false},"author":1,"featured_media":5493,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[89,179,88,131,146,74],"class_list":["post-5492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colours","tag-colour","tag-colours","tag-paint","tag-pantone","tag-pink","tag-trends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5492"}],"version-history":[{"count":4,"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5492\/revisions"}],"predecessor-version":[{"id":5501,"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5492\/revisions\/5501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/media\/5493"}],"wp:attachment":[{"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clairstrong.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}