{"id":3081,"date":"2019-10-07T08:00:16","date_gmt":"2019-10-07T07:00:16","guid":{"rendered":"http:\/\/www.clairstrong.co.uk\/blog\/?p=3081"},"modified":"2021-02-21T14:43:52","modified_gmt":"2021-02-21T14:43:52","slug":"why-hygge-is-still-going-strong-in-2019","status":"publish","type":"post","link":"https:\/\/www.clairstrong.co.uk\/blog\/inspiration-and-theory\/why-hygge-is-still-going-strong-in-2019","title":{"rendered":"Why Hygge is (Still) Going Strong in 2019"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Photo by Lasse\nM\u00f8ller<\/a> on Unsplash<\/a><\/p>\n\n\n\n

By now, you\u2019re undoubtedly familiar with the term \u2018hygge\u2019.\nIt\u2019s the Danish lifestyle concept that has spawned countless books, products\nand Pinterest boards.<\/p>\n\n\n\n

I first wrote\nabout hygge<\/a> in January 2017, back when it was a relatively new concept to\nthose of us who don\u2019t speak fluent Danish. Three years on and this concept is\nmore popular than ever.<\/p>\n\n\n\n

What is Hygge?<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Photo by Alisa\nAnton<\/a> on Unsplash<\/a><\/p>\n\n\n\n

For those of you who don\u2019t yet know, hygge is essentially a\nway of living. There is no literal translation from Danish to English, but it\ncould be broadly defined as \u2018cosiness\u2019. It describes a mood or atmosphere and\nit is very wide-ranging. It\u2019s about those warm, cheerful moments we experience\nevery day; fresh socks from the dryer, a candle lit dinner with friends, snagging\nthat table by the fire in the pub… the list goes on.<\/p>\n\n\n\n

Is Hygge a Fleeting\nTrend?<\/strong><\/p>\n\n\n\n

Apparently not! Three years in and hygge seems as trendy as\nit was when it first hit the spotlight. Besides, since it\u2019s not tied up in specific<\/em>s, it can never really go out of\nfashion. <\/p>\n\n\n\n

That said, I do think the marketing of hygge has a\nshelf-life. Novelty products sold as hygge will eventually lose favour, and\nthat\u2019s because they\u2019re not really in the spirit of the concept. It\u2019s not about items.\nYou can\u2019t buy a feeling; you create it.<\/p>\n\n\n\n

OK, How Do I Create\nIt?<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Photo by Janet\nHu<\/a> on Unsplash<\/a><\/p>\n\n\n\n

Create a home you love to spend time in. Forge daily rituals\nthat make you feel good. Take time for yourself and<\/em> for your loved ones. Don\u2019t save clothes for \u2018special\u2019\noccasions… Or tableware, for that matter! Make running errands more\npleasurable by stopping for your favourite coffee. Hire a cleaner! Do something\nthat makes you feel a little more joyful, every day.<\/p>\n\n\n\n

On a practical level, you can create a hyggeligt (hygge-like) home by creating a warm, enveloping space. Here are some quick tips:<\/p>\n\n\n\n